What is the proportion of UWB Technology in the hundreds of billions of indoor positioning market?
Release date:2021-03-17
As we all know, indoor positioning refers to the positioning of objects or people in the indoor environment. In recent years, with the improvement of the accuracy of indoor positioning technology, indoor positioning provides very accurate location information data for retail, manufacturing, medical, robot and other industries, and has become an important foundation in the era of Internet of things. It is undeniable that the future is the era of the Internet of things, and indoor positioning technology, as the bottom foundation of the Internet of things perception network, can naturally obtain greater market opportunities.
According to the survey data of market & market, the global market for indoor positioning will grow at a compound annual growth rate (CAGR) of 42.0% in the next few years, and the market scale is expected to expand from US $7.110 billion in 2017 to US $40.99 billion in 2022. Thus, indoor positioning will usher in a period of rapid development in the next few years. As the pioneer of UWB positioning hardware and system in China, Hangzhou Pinbo introduces the current trend of indoor positioning and the future development of UWB positioning.
First, let's look at the global distribution of indoor positioning market
In the indoor positioning market, North America accounts for 32% of the market share. Due to significant R & D and technological progress in indoor positioning technology, North America is expected to continue to lead the indoor positioning market. Therefore, some North American companies are strategically adopting different levels of indoor positioning technology in order to succeed in their respective markets and improve productivity. Europe and the Middle East account for 28% and 22% of the indoor positioning market respectively.
The Asia Pacific region has the least market share, only 18%, but the vast majority of the market is in China, which is fully due to the rapid economic development of China's manufacturing and consumer industries in recent years. Throughout the positioning market, there are many factors driving location services, among which business driving and government driving are two very key factors.
At the commercial level, giants and start-ups at home and abroad have made a lot of attempts to promote the implementation of indoor positioning technology, and the indoor location service industry chain has begun to take shape. Overseas estimote and Sijie take the route of industrial upstream platform, while domestic Baidu and 360 have developed end-user products.
At the government level, the State Council, the Ministry of science and technology and the Ministry of industry and information technology all proposed to vigorously promote the development of indoor positioning system. For example, the national 13th five year plan has formulated navigation and location services, including indoor and outdoor seamless navigation, indoor and outdoor multi-mode collaborative positioning, indoor multi-dimensional location information, location intelligent perception, driverless map services and other standards.
Strong involvement of industry giants and government organizations in indoor location-based services will promote users' rapid recognition of indoor location-based services and accelerate the ecological maturity of indoor location-based services. It can be seen that in the next few years, the application of indoor positioning services in China (even in the Asia Pacific region) will usher in rapid growth.
Pinbo technology believes that indoor positioning can quickly open the market in the world and obtain global recognition for four reasons:
1. Indoor positioning is the basis of the Internet of things and location big data. Indoor positioning technology combines people and things in the real world with rich data information in the virtual space, so that offline people and things can be searched, located and connected like online information, so as to break the boundary between the real world and the virtual world and realize the interconnection of all things. Indoor positioning generates and accumulates a large number of location data. In 2017, China's big data market reached 22.5 billion yuan and will maintain an average annual growth rate of more than 30% during the 13th Five Year Plan period. The market scale of location big data is about 4.5 billion yuan, and its proportion in the big data market will continue to rise in the future. And through data mining and analysis, it can promote all walks of life to improve marketing and operation efficiency, and achieve the purpose of industry transformation and upgrading
2. Indoor positioning has broad applications in the field of consumer and enterprise services. Indoor positioning can provide consumers with shopping guides in shopping malls, reverse car search in parking lots, family separation prevention, LBS dating, self-service tour guides in exhibition halls and other services. Enterprise applications include people flow monitoring and analysis, intelligent warehousing and logistics, intelligent manufacturing, emergency rescue, personnel asset management and service robots.
3. Indoor positioning provides consumers with intelligent and convenient life. The offline consumption experience is poor: the amount of merchant and commodity information is huge and not intuitive, and it is difficult to find a car in reverse in the parking lot. Indoor positioning can solve these pain points, so that offline consumption also has a convenient experience similar to online shopping. In addition, indoor positioning can also help prevent children and the elderly from getting lost; And make smart home and smart office possible.
4. Indoor positioning promotes the upgrading of enterprise marketing and operation efficiency. Indoor positioning can help the retail industry realize people flow monitoring statistics and individual analysis, gain insight into users' consumption behavior through location big data, better provide services for users and obtain higher business value; Help the medical, industrial and service industries to find the bottleneck of operation efficiency and track and count it; Help enterprises, mines and medical institutions monitor personnel in key assets and buildings, ensure property and personnel safety, and quickly implement personnel rescue in case of emergency.
After talking about so many trends and future development of indoor positioning, what about the market share of UWB positioning in indoor positioning?
The universal applicability of indoor positioning is inseparable from the variety of positioning technologies. Common indoor positioning technologies include ultrasonic technology, infrared positioning technology, Bluetooth positioning technology, WiFi Positioning Technology, UWB (ultra wideband) positioning technology, ZigBee positioning technology, RF technology, inertial navigation technology, geomagnetic positioning technology, visual positioning, etc.
Different industries have different requirements for positioning accuracy, so the positioning technologies used are also different. Among them, UWB positioning technology is the most used in industries such as intelligent manufacturing, intelligent construction, elderly care, public security, logistics and transportation.
According to the application scenario of UWB technology, it can be inferred that UWB positioning system occupies 30% ~ 40% of the market share in the indoor positioning market. The resource utilization and workflow optimization in the manufacturing industry make the application demand of enterprises for real-time positioning system based on UWB technology grow day by day, promote the progress of UWB Technology in positioning accuracy and enhance the market competitiveness.
It is expected that from 2018 to 2022, UWB technology will widely penetrate into indoor positioning system applications in intelligent manufacturing, intelligent construction, elderly care, public security, logistics and transportation, and gradually become the mainstream technology of tracking and positioning services. As people gradually realize the advantages of automatic asset tracking and management, the growth of real-time positioning system and wireless sensor network market based on UWB technology will also be higher than the average growth rate from 2018 to 2022.
According to the survey data of market & market, the global market for indoor positioning will grow at a compound annual growth rate (CAGR) of 42.0% in the next few years, and the market scale is expected to expand from US $7.110 billion in 2017 to US $40.99 billion in 2022. Thus, indoor positioning will usher in a period of rapid development in the next few years. As the pioneer of UWB positioning hardware and system in China, Hangzhou Pinbo introduces the current trend of indoor positioning and the future development of UWB positioning.
First, let's look at the global distribution of indoor positioning market
In the indoor positioning market, North America accounts for 32% of the market share. Due to significant R & D and technological progress in indoor positioning technology, North America is expected to continue to lead the indoor positioning market. Therefore, some North American companies are strategically adopting different levels of indoor positioning technology in order to succeed in their respective markets and improve productivity. Europe and the Middle East account for 28% and 22% of the indoor positioning market respectively.
The Asia Pacific region has the least market share, only 18%, but the vast majority of the market is in China, which is fully due to the rapid economic development of China's manufacturing and consumer industries in recent years. Throughout the positioning market, there are many factors driving location services, among which business driving and government driving are two very key factors.
At the commercial level, giants and start-ups at home and abroad have made a lot of attempts to promote the implementation of indoor positioning technology, and the indoor location service industry chain has begun to take shape. Overseas estimote and Sijie take the route of industrial upstream platform, while domestic Baidu and 360 have developed end-user products.
At the government level, the State Council, the Ministry of science and technology and the Ministry of industry and information technology all proposed to vigorously promote the development of indoor positioning system. For example, the national 13th five year plan has formulated navigation and location services, including indoor and outdoor seamless navigation, indoor and outdoor multi-mode collaborative positioning, indoor multi-dimensional location information, location intelligent perception, driverless map services and other standards.
Strong involvement of industry giants and government organizations in indoor location-based services will promote users' rapid recognition of indoor location-based services and accelerate the ecological maturity of indoor location-based services. It can be seen that in the next few years, the application of indoor positioning services in China (even in the Asia Pacific region) will usher in rapid growth.
Pinbo technology believes that indoor positioning can quickly open the market in the world and obtain global recognition for four reasons:
1. Indoor positioning is the basis of the Internet of things and location big data. Indoor positioning technology combines people and things in the real world with rich data information in the virtual space, so that offline people and things can be searched, located and connected like online information, so as to break the boundary between the real world and the virtual world and realize the interconnection of all things. Indoor positioning generates and accumulates a large number of location data. In 2017, China's big data market reached 22.5 billion yuan and will maintain an average annual growth rate of more than 30% during the 13th Five Year Plan period. The market scale of location big data is about 4.5 billion yuan, and its proportion in the big data market will continue to rise in the future. And through data mining and analysis, it can promote all walks of life to improve marketing and operation efficiency, and achieve the purpose of industry transformation and upgrading
2. Indoor positioning has broad applications in the field of consumer and enterprise services. Indoor positioning can provide consumers with shopping guides in shopping malls, reverse car search in parking lots, family separation prevention, LBS dating, self-service tour guides in exhibition halls and other services. Enterprise applications include people flow monitoring and analysis, intelligent warehousing and logistics, intelligent manufacturing, emergency rescue, personnel asset management and service robots.
3. Indoor positioning provides consumers with intelligent and convenient life. The offline consumption experience is poor: the amount of merchant and commodity information is huge and not intuitive, and it is difficult to find a car in reverse in the parking lot. Indoor positioning can solve these pain points, so that offline consumption also has a convenient experience similar to online shopping. In addition, indoor positioning can also help prevent children and the elderly from getting lost; And make smart home and smart office possible.
4. Indoor positioning promotes the upgrading of enterprise marketing and operation efficiency. Indoor positioning can help the retail industry realize people flow monitoring statistics and individual analysis, gain insight into users' consumption behavior through location big data, better provide services for users and obtain higher business value; Help the medical, industrial and service industries to find the bottleneck of operation efficiency and track and count it; Help enterprises, mines and medical institutions monitor personnel in key assets and buildings, ensure property and personnel safety, and quickly implement personnel rescue in case of emergency.
After talking about so many trends and future development of indoor positioning, what about the market share of UWB positioning in indoor positioning?
The universal applicability of indoor positioning is inseparable from the variety of positioning technologies. Common indoor positioning technologies include ultrasonic technology, infrared positioning technology, Bluetooth positioning technology, WiFi Positioning Technology, UWB (ultra wideband) positioning technology, ZigBee positioning technology, RF technology, inertial navigation technology, geomagnetic positioning technology, visual positioning, etc.
Different industries have different requirements for positioning accuracy, so the positioning technologies used are also different. Among them, UWB positioning technology is the most used in industries such as intelligent manufacturing, intelligent construction, elderly care, public security, logistics and transportation.
According to the application scenario of UWB technology, it can be inferred that UWB positioning system occupies 30% ~ 40% of the market share in the indoor positioning market. The resource utilization and workflow optimization in the manufacturing industry make the application demand of enterprises for real-time positioning system based on UWB technology grow day by day, promote the progress of UWB Technology in positioning accuracy and enhance the market competitiveness.
It is expected that from 2018 to 2022, UWB technology will widely penetrate into indoor positioning system applications in intelligent manufacturing, intelligent construction, elderly care, public security, logistics and transportation, and gradually become the mainstream technology of tracking and positioning services. As people gradually realize the advantages of automatic asset tracking and management, the growth of real-time positioning system and wireless sensor network market based on UWB technology will also be higher than the average growth rate from 2018 to 2022.
